The guest experience in the winery industry is rapidly evolving, with visitors now seeking more than just traditional tastings—they want immersive, memorable moments that connect them to the brand on a personal level. Wineries are responding by offering creative, experience-based activities and personalized touches that leave a lasting impression. Branded glassware is a unique opportunity to engage with guests beyond their initial visit.
From Guest to Brand Ambassador: The Marketing Ripple Effect
Imagine hosting a friend for a casual evening and reaching for a beautifully branded red wine glass from a recent winery visit. It sparks a conversation about the memorable experience you had at the vineyard, the unique tasting, and the warm hospitality you enjoyed. You want to go back, and now you have a friend that wants to go along too.
Branded glassware is not only an investment in repeat business, but it also encourages the basic word-of-mouth advertising that turns loyal customers into brand ambassadors and their network into your new guests.
As one former professional winemaker put it: “The hard part of running a winery isn’t making the wine. That’s the easy part. The hard part is selling it…make sure you put a lot of thought and effort into your marketing and sales strategies.” – gotbock (reddit)
Choosing the Right Glassware for Your Winery
You expect your glassware to complement your wines and represent your brand perfectly. When choosing glassware for your winery you should also consider:
Versatility
Do you need a white wine glass and/or a red wine glass?
Do you prefer to go with a tasting glass and a full size glass?
Or would you rather choose one glass to do it all?
Material & Style
Do you need stemless, acrylic or plastic drinkware for outdoors?
Can you sell branded merchandise, like stainless steel and plastic tumblers?
An expert glassware vendor can provide customization options that allow you to get the right color, size, quantity, even durability when choosing your glassware.
Best Practices for Implementing Branded Giveaways
To maximize the impact of logo-printed wine glassware, timing and presentation are key. Offering these glasses as a thoughtful takeaway at the end of a tasting or as a surprise gift during a special event can leave a lasting impression on guests.
Creative opportunities to use branded glassware to help market your winery:
- Wine Club Memberships: provide an exclusive glass with a new member welcome package or as a reward for loyalty
- Limited-Edition Keepsakes: offer branded glasses to encourage participation during events or seasonal promotions
- Guided Flights & Tastings: serve each pour in a different style of branded glass
- “Take-Home” Tasting Experiences: gift guests with the glass used during their visit as a memento
Get More Value Out of Branded Glassware on Social Media
You’ll get more bang for your buck when you create an engaging guest experience using your branded glassware as a marketing prop.
Encourage guests to take photos onsite or in your tasting room with their branded glasses and post them on social media, tagging your winery’s social account and including your brand hashtags. Just a simple tabletop sign or two will remind visitors to capture their winery visit (and promote your brand!) on their social networks as your brand ambassadors. You can increase your brand awareness on social media by:
- Engaging with your brand ambassadors’ posts – like, comment and share!
- Encourage winery guests to follow your social accounts
- Promote specials, offers and events on social
- Post regularly!
Need a few winery marketing tips?
The True Value of Branded Glassware Lies in Connection
In today’s competitive winery landscape, creating a memorable guest experience is more important than ever. Branded glassware offers a simple yet powerful way to leave a lasting impression, turning casual visitors into enthusiastic brand ambassadors who share their positive experiences far and wide.
By thoughtfully selecting the right glasses, presenting them at meaningful moments, and integrating branded glassware into your overall winery marketing strategy, you can strengthen engagement with your guests and extend your brand’s reach beyond the tasting room.
Ultimately, investing in branded giveaways is not just about a gift—it’s about creating lasting memories that keep your winery top of mind and inspire genuine word-of-mouth promotion.
Check out our full list of glassware and learn about different customization options and bulk discounts.